Woongjin Coway is the top consumer and household electronics company in Korea. Since it establishment in 1989, we have taken the lead in expanding and advancing the market.Having won recognition for its products and service quality both at home and abroad, Woongjin Coway started to diversity its product portfolio in the mid-1990s to become a household electronics company in real sense.
The company has extended its product lineup from water filtration appliances to air purifiers, bidets, water softeners and food waste disposers, which improve the quality of our customers' lives and preserve the environment.
In the time since its establishment, Woongjin Coway has consistently grown while maintaining transparency an ethics management principles. In 1998, we introduced a rental business model for the first time in the industry and provide before sales service by service representative call "Cody". As a result, Woongjin Coway has topped the Gallup polls recent years in terms of market share, customer satisfaction and brand awareness.Since mid-2000s, the company has actively made forays into the global market to become a leading global household electronics company, while strengthening our domestic position.
As present, we operate five overseas subsidiaries which is Malaysia was one of it, one branch and a logistics center in Netherlands, and continue to increase exports and build a strong foundation for sustainable growth. In particular, from 2009, we have bolstered our position as a sustainable company by focusing on green management, thereby implementing customer value management and contributing to the sustainable development of humankind.
The company has extended its product lineup from water filtration appliances to air purifiers, bidets, water softeners and food waste disposers, which improve the quality of our customers' lives and preserve the environment.
In the time since its establishment, Woongjin Coway has consistently grown while maintaining transparency an ethics management principles. In 1998, we introduced a rental business model for the first time in the industry and provide before sales service by service representative call "Cody". As a result, Woongjin Coway has topped the Gallup polls recent years in terms of market share, customer satisfaction and brand awareness.Since mid-2000s, the company has actively made forays into the global market to become a leading global household electronics company, while strengthening our domestic position.
As present, we operate five overseas subsidiaries which is Malaysia was one of it, one branch and a logistics center in Netherlands, and continue to increase exports and build a strong foundation for sustainable growth. In particular, from 2009, we have bolstered our position as a sustainable company by focusing on green management, thereby implementing customer value management and contributing to the sustainable development of humankind.
Woongjin Coway in Malaysia
Woongjin Coway was introduced to the Malaysian market in 2006. With the tagline “We Bring Wellness”, Coway positions itself as the brand that cares for your health and the environment, providing 100% eco-friendly home appliances for your well-being. To date, there are more than 40,000 customers in Malaysia and the number is rapidly growing.
Company Vision
On the company's 20th anniversary in May 2009, Woongjin Coway declared its vision of "The 1st Green Global Leader which Designs a Healthy Tomorrow" and selected confidence, respect, integrity, passion, speed and action and cooperation as its core values. Moreover, the company designated 2009 as the initial year of customer value management by holding the service innovation declaration ceremony.
Woongjin Coway set its goal of becoming a customer service provider as a consumer electronics manufacturer and defined action plans and core values in accordance with this goal. In particular, the core values were items that gained more than 50 percent support ~ two-third of all Woongjin Coway employees ~ from participants of a company survey.
Woongjin Coway set its goal of becoming a customer service provider as a consumer electronics manufacturer and defined action plans and core values in accordance with this goal. In particular, the core values were items that gained more than 50 percent support ~ two-third of all Woongjin Coway employees ~ from participants of a company survey.
Management Philosophy
The core management Philosophy of Woongjin Coway is "Tto Tto Sarang" which means "Love and Love Again".
The company operates its business with love for individual members of the company, its stakeholders, the communities it operates in and the world.
In this respect, "Tto Tto Sarang" is in line with Woongjin Coway's sustainability management, which contributes to the sustainable development of human beings and enhancement of stakeholder value. We pursue value creation and environment management to enhance stakeholder value and reinvent ourselves as a global company.
The company operates its business with love for individual members of the company, its stakeholders, the communities it operates in and the world.
In this respect, "Tto Tto Sarang" is in line with Woongjin Coway's sustainability management, which contributes to the sustainable development of human beings and enhancement of stakeholder value. We pursue value creation and environment management to enhance stakeholder value and reinvent ourselves as a global company.
- History
- MalaysiaKorea
Korea History TimeLine1989~2000Establishment and Launch1989Korea Coway Co. launched1990Entered the water filtration appliances market1993Established the Environment Technology Institute1998Began rental business for water filtration appliances2000Began rental business for bidets2001~2004Emergence as a leader in the household electronics industry2001Listed on the Korea Stock ExchangeBegan rental business for air purifiers2003Acquired ISO 9001 and 14001 certificationsEstablished the Japan subsidiary2004Launched system kitchen business2005~2008Growing into a global household electronics company2005Established the Thailand subsidiaryOpened Rental HouseLaunched food waste disposers2006Established Woongjin EnergyEstablished the Malaysia SubsidiaryEstablished the China Subsidiary2007Designed as the Europen Union’s RoHS testing instituteEstablished the United States subsidiary2008Achieved a design award grand slam(red dot, IF, IDEA and Good Design Awards)Entered the water treatment businessWoongjin Group declare a new corporate imageConstructed Woongjin Coway R&D Center at Seoul National UniversityConcluded an assignment agreement for filter & water treatment businesses with Woongjin Chemical Co., Ltd.Environment Technology Institute was designated as a Recognized Testing Laboratory form Water Quality Association (WQA)Launched payFree service2009~2010Woongjin Coway’s 20th Anniversary – Building a foundation for an eco-friendly, service company2009Staged a waste battery collection campaign in partnership with the Environment Ministry and the Korea Battery Recycling AssociationHeld launching ceremony for Eco-way for low-carbon, green managementMerged with the Bidet Division of Woongjin CuchenDeclared “Service Innovation” and “HEART Service” on the occastion of the company’s 20th anniversaryHeld launching ceremony for greenhouse gas inventory between Woongjin Coway and partner firms and signed a voluntary agreement for reduction of greenhouse gas emissions.Launched W_class Service for top customersSelected as a certified company with the best consumer Complaints Management System (CCMS) by the Fair Trade Commission for the second straight year.Obtained certification form the IEC Quality Assessment System for Electronic ComponentsReceived the Prime Minister’s Award in recognition of the company’s contribution to eco-friendly industry and low-carbon, green managementLaunched an anti-virus air purifier filter against new influenza (H1N1)Woongjin Coway’s water filtration appliances was selected as a World-class Product (first time in the industry)
